Live Chat Feature
Product concepts for Snapchat's Discover page. The purpose of this project is to bring more traffic to the Discover page by offering personalized and interactive content experiences.
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Design + Creative Lead
Overview
Problem
Snapchat is still a home for the Millennial generation, so we still have the ability to capture mainstream interests. Users can still create quality content, and they are able to get creative with Snap’s AR and Lens capabilities.
Snap should be looking for exciting new ways to highlight its growing slate of original content by bringing in more users/creators (and keeping them)
Possible Solutions
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Provide a clean, yet exciting Discover and Shows page
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Bring more traffic to the page by offering content that is personalized users tastes
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Further develop the way our camera and lenses are used
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More interactive content using our already popular features - like Lens Challenges, which could help show engagement
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Live Streaming - users can see what their favorite creators / subscribers are up to in real time
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Utilize the ‘swipe up’ feature with challenges and trends
Live & Trending Section
Concept 1
Concept 2
Concept 3
Live Chat Concepts
